WordPress in easy steps, Web Design in easy steps and Digital Marketing for Businesses in easy steps – SPECIAL OFFER

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SPECIAL OFFER

WordPress in easy steps, 2nd edition (RRP £11.99)
Web Design in easy steps, 6th edition (RRP £12.99)
Digital Marketing for Businesses in easy steps (RRP £12.99)

Buy all three together for only £25!

See below for details about each book:

 

 

9781840786347WordPress in easy steps, 2nd edition

By Darryl Bartlett
RRP £11.99
Publication date: July 31st, 2019
Pages: 192
ISBN: 978-1-84078-853-2

View first chapter and Table of Contents - FREE!

 

About the book

WordPress in easy steps, 2nd edition

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 75 million WordPress websites.

Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. There are over 100,000 new WordPress websites created every day. It is becoming a lot easier to build websites thanks to this fantastic platform.

WordPress in easy steps, 2nd edition guides you through:

  • Setting Up WordPress
  • Working with the Dashboard
  • Creating Site Content
  • Adding Media
  • Appearance and Themes
  • Adding Plugins
  • Comments
  • Setting up Users and Privileges
  • Tools and Settings
  • WordPress Tricks

WordPress in easy steps, 2nd edition is for:

  • Bloggers/Hobbyist web designers, or anybody out there looking to design a website who doesn’t want to learn technical language, or bloggers looking for a great platform to work with.
  • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete.
  • Anybody who has had a WordPress website built for them and wants a handy reference book to help them update their own website without having to keep going back to the developer.

About the author

Darryl Bartlett has a wide experience in the world of web design and development especially using the WordPress platform. He first got into Web Development during his studies at West Suffolk College building basic websites using HTML. He has since gone on to build his skill set and worked with top companies like Fellowship Productions, Printing.com and Jagex. He also builds websites for local businesses on a freelance basis, and works on apps for various platforms.

Updated for WordPress 5

 

9781840786255Web Design in easy steps, 6th edition

By Sean McManus
RRP £12.99 paperback
Publication date: February 5th, 2014
Pages: 240
ISBN: 978-1-84078-625-5

View Table of Contents and sample chapter

About the book

There are literally millions of websites on the Internet, but most are ugly and ineffective. So how do you create a site that looks good and makes money?

Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn:

  • The fundamentals of professional web page layout and create content that’ll get your message across.
  • All about effective navigation to make your website easy to use so your visitors stay longer.
  • The techniques to make your website attractive for all and ensure it works on different devices.
  • How to use HTML, CSS and JavaScript and get started with your new website.
  • Ecommerce and social media basics to open your online shop, and start marketing it!

Avoid creating another ineffective website on the net. Use Web Design in easy steps to create a successful site that looks good and achieves its purpose.

Update

Please note: in Step 1 on page 120, the reference to page 103 should refer to page 101.

About the author

Sean McManus has been writing about business and technology for over ten years. He has written for magazines including Making Music, Melody Maker, Internet Magazine, Personal Computer World, Internet Works, Marketing Week, Start & Run Your Business, and Business 2.0.

 

Digital Marketing for Businesses in easy steps

By Jon Smith
RRP: £12.99
Publication date:May 29th, 2020
Pages: 288
ISBN: 9781840788631

 

View or download Table of Contents and first chapter - FREE!

About the book

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital marketing strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base.  It covers:

  • The fundamentals of digital marketing.
  • Getting more from your website and getting your “digital house in order”.
  • The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • The art of blogging to get customer loyalty.
  • How to create and launch a powerful content marketing strategy.
  • How to use search engine marketing (SEM) and search engine optimization (SEO) to ensure customers find you and buy from you.
  • How to measure and optimize the effectiveness of your digital marketing.

Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick!

About the author

Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He’s launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including Start an Online Business in easy stepsGet Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.

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