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WordPress in easy steps, Web Design in easy steps and Online Marketing for Small Businesses in easy steps – SPECIAL OFFER

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In Easy Steps » Browse our Bookstore » All Books » WordPress in easy steps, Web Design in easy steps and Online Marketing for Small Businesses in easy steps - SPECIAL OFFER

SPECIAL OFFER

WordPress in easy steps
Web Design in easy steps, 6th edition
Online Marketing for Small Business in easy steps

Buy all three together for only £22!

See below for details about each book:

 

 

9781840786347WordPress in easy steps

By Darryl Bartlett
RRP £10.99
Publication date: March 27th, 2015
Pages: 192
ISBN: 978-1-84078-634-7

View Table of Contents and first chapter

About the book

WordPress in easy steps 

WordPress is the most popular CMS (Content Management System) and is a fantastic tool for blogs and building websites. It is used by over 50% of the 100 top world blogs, and there are estimated to be over 69 million WordPress websites (as of late 2013).

Many bloggers/web developers are turning to WordPress to create great websites. It has the ability for people of a non-technical background to create their own website/blog in easy steps, all the way up to advanced web developers to create stunning professional designs. There are over 100,000 new WordPress websites created every day. It is becoming a lot easier to build websites thanks to this fantastic platform.

WordPress in easy steps guides you through:

  • Setting Up WordPress
  • Working with the Dashboard
  • Creating Site Content
  • Adding Media
  • Appearance and Themes
  • Adding Plugins
  • Comments
  • Setting up Users and Privileges
  • Tools and Settings
  • WordPress Tricks

WordPress in easy steps is for:

  • Bloggers/Hobbyist web designers, or anybody out there looking to design a website who doesn’t want to learn technical language, or bloggers looking for a great platform to work with.
  • Web Developers: A lot of professional web design companies are using WordPress to build their websites for clients because it provides a great content management system so that the end user can add their own content once development is complete.
  • Anybody who has had a WordPress website built for them and wants a handy reference book to help them update their own website without having to keep going back to the developer.

Covers WordPress 4.

About the author

Darryl Bartlett has a wide experience in the world of web design and development especially using the WordPress platform. He first got into Web Development during his studies at West Suffolk College building basic websites using HTML. He has since gone on to build his skill set and worked with top companies like Fellowship Productions, Printing.com and Jagex. He also builds websites for local businesses on a freelance basis, and works on apps for various platforms.

 

9781840786255Web Design in easy steps, 6th edition

By Sean McManus
RRP £12.99 paperback
Publication date: February 5th, 2014
Pages: 240
ISBN: 978-1-84078-625-5

View Table of Contents and sample chapter

About the book

There are literally millions of websites on the Internet, but most are ugly and ineffective. So how do you create a site that looks good and makes money?

Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn:

  • The fundamentals of professional web page layout and create content that’ll get your message across.
  • All about effective navigation to make your website easy to use so your visitors stay longer.
  • The techniques to make your website attractive for all and ensure it works on different devices.
  • How to use HTML, CSS and JavaScript and get started with your new website.
  • Ecommerce and social media basics to open your online shop, and start marketing it!

Avoid creating another ineffective website on the net. Use Web Design in easy steps to create a successful site that looks good and achieves its purpose.

Update

Please note: in Step 1 on page 120, the reference to page 103 should refer to page 101.

About the author

Sean McManus has been writing about business and technology for over ten years. He has written for magazines including Making Music, Melody Maker, Internet Magazine, Personal Computer World, Internet Works, Marketing Week, Start & Run Your Business, and Business 2.0.

 

9781840786286Online Marketing for Small Business in easy steps

By Julia Doherty
RRP: £10.99
Publication date: January 28th, 2015
Pages: 264
ISBN: 978-1-84078-628-6

View Table of Contents and sample chapter

About the book

Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word.

To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures.

Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing.

This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks.

  • Chapter 1 will help you work out where your customers are talking and set your social media goals
  • Chapter 2 covers getting the most out of your website
  • Then, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.

About the author

Julia Doherty has successfully used online marketing since 2008 and was one of the early adopters of social media marketing to 'shout' her causes! She now runs a dynamic Digital Online Marketing Agency in the UK. She was also the European finalist in 'Podcast of the year' in 2010.

 

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