You may have noticed the term Apple Music in the media recently, due to some top musicians – most notably Taylor Swift – challenging the big guys at Apple to rightfully pay for the music they are selling, but what actually is it?

Apple Music is touted to be the Spotify of the Apple world. At WWDC 2015 Apple unveiled the new service; a mix of Beats Music and iTunes, with a 24-hour live radio broadcast, personalised playlists, recommendations and the whole vault of iTunes music ready and waiting for your listening pleasure. From BBC Radio 1 fame DJ Zane Lowe will headline station Beats 1, alongside a selection of expertly curated stations from world renowned DJ’s and artists. There will be industry insights, knowledge, news and reviews encompassing the whole music world.

Starting from the first setup, the technology behind Apple Music personally curates – Apple Music is all about ‘curating’ – results and suggestions from what you initially search, and over time learns all about all your likes and dislikes. There are innovative playlists curated by a worldwide team, which constantly update and change throughout the day so you’ll never listen to the same list of songs, unless you want to.

One of the top features of Apple Music is Connect. Here artists can post an array of exclusive media, behind the scenes photos, videos, unreleased demos, or stripped back versions of a favourite track, all at the mercy of their dedicated fan base. Apple Music’s own social-media hub if you like. You can view, comment, like, favourite and share all this exciting content, right at your fingertips.

In terms of membership, there are two main profiles once you have passed the three month free trial. Single membership, which is pretty self explanatory and family membership, which allows up to six people unlimited access on their devices. Both will have a price attached, but with membership your whole music library is in iCloud, so very little space is taken up on your devices.

Once released and all devices are up to date, Apple Music can be accessed (to a certain degree) on iPhones, iPads, iPod touch, the Watch, Macs, PCs and even Android in the near future. The great thing about Apple Music is that all of your music will be in one place regardless of where it came from. Tell Siri to play the greatest hits of the 80’s, or add a song to your favourite playlist and she will. There’s even a feature for offline use!

So there you have it. Apple Music. Coming soon to a device near you. Now with fully paid artists, labels and publishers alike.

Find out more at http://www.apple.com/uk/music/