Apple announces special edition (PRODUCT)RED versions of their popular iPhone 7 and iPhone 7 Plus range
As seen previously via their iPod range, Apple have teamed up with the Global Fund to fight AIDS, releasing two brilliant red aluminium finish handsets. Celebrating over 10 years of partnership between themselves and (RED), and edging further towards an AIDS-free generation, customers can now contribute directly to this fantastic cause by purchasing their desired (PRODUCT)RED smartphone.
Tim Cook, Apple’s CEO stated “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,”
He continued, “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”
Founded back in 2006, (RED)’s efforts have generated over $465 million for the Global Fund, with Apple contributing over $130 million. One hundred percent of all the money raised by (RED) goes to Global Fund HIV/AIDS grants, and their work provides life-saving HIV/AIDS programs in sub-Saharan Africa. These include testing, counselling, treatment and also preventative programs focusing on eliminating transmission from Mother to Child.
“Combining the global reach of the world’s most loved smartphone with our efforts to provide access to life-saving ARV medication in sub-Saharan Africa, customers now have a remarkable opportunity to make a difference and contribute to the Global Fund through the purchase of this new beautiful (PRODUCT)RED iPhone” said Deborah Dugan, (RED)’s CEO.
Available worldwide, the special edition iPhones will be available online and in stores from Friday, 24th March. The handsets will be available in 128GB and 256GB models, starting at $749 in the US. Click to find out more on the special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus.
What a great cause!