The essential steps you need to take to set your digital strategy and get it right first time

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Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital marketing strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base.  It covers:

• The fundamentals of digital marketing.
• Getting more from your website and getting your “digital house in order”.
• The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
• The art of blogging to get customer loyalty.
• How to create and launch a powerful content marketing strategy.
• How to use search engine marketing (SEM) and search engine optimization (SEO) to ensure customers find you and buy from you.
• How to measure and optimize the effectiveness of your digital marketing.

Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick!

About the author

Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He’s launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including Start an Online Business in easy steps, Get Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.

1. Introduction to digital marketing
2. Content is king
3. Blogging
4. SEM & SEO
5. The customer journey
6. Customer profiling
7. Marketing automation
8. Building landing pages that convert
9. Optimizing your website
10. Instagram
11. Facebook
12. Twitter
13. LinkedIn
14. Pinterest
15. Google Analytics