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SKU: 4480+8631


Effective Communications in easy steps (RRP £10.99)
Digital Marketing for Businesses in easy steps
(RRP £12.99)

Buy both books together for only £17.00!

9781840784480-effective-communicationsEffective Communications in easy steps

By Nick Vandome and John S C McVey
Publication date: July 6, 2012
Pages: 192
ISBN: 978-1-84078-448-0

View Table of Contents and sample pages

About the book

We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.

Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and common sense advice on how to use communications to actually get the right message across to the correct audience.

Written by two communications experts, with over 25 years experience between them, the book will show you how to:

  • Create a practical Communications Strategy that works
  • Understand how, and why, to evaluate your strategy
  • Build and maintain websites that keep delivering
  • Unravel the mysteries of social media
  • Explode the myths about communications at work
  • Get your message across using the right channel to engage your audience.

Communications in the workplace should be a simple thing and, with Effective Communications in easy steps to guide you, it really can be.

About the authors

In addition to writing several best-selling In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade. In Easy Steps guides by Nick include: A Parent’s Guide to the iPad, Digital SLR Photography, iMac, iPad for Seniors, Laptops, Laptops for Seniors, Mac OS, MacBooks and Photoshop Elements.

Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is ‘less is more’ and he strives to cut through corporate jargon and seek clarity in the workplace.

John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John’s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not.

John has also worked closely in developing and implementing content management systems. This has given him a real insight into what works, and what doesn’t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content.

Both Nick and John are passionate about using communications for its true purpose — to give people the information they need to make their working lives more efficient and enjoyable.


Digital Marketing for Businesses in easy steps

By Jon Smith
Publication date: May 29th, 2020
Pages: 288
ISBN: 9781840788631

View or download Table of Contents and first chapterFREE!

About the book

Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.

Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.

Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital marketing strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:

  • The fundamentals of digital marketing.
  • Getting more from your website and getting your “digital house in order”.
  • The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
  • The art of blogging to get customer loyalty.
  • How to create and launch a powerful content marketing strategy.
  • How to use search engine marketing (SEM) and search engine optimization (SEO) to ensure customers find you and buy from you.
  • How to measure and optimize the effectiveness of your digital marketing.

Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick!

About the author

Jon Smith is a digital strategist and writer. Currently Chief Marketing Officer for Autocab, he was part of the launch team for Amazon.co.uk and Kitbag.com and served as Vice President Marketing at Whisbi. Jon has been marketing websites and providing strategic advice to companies seeking to improve their online presence for over twenty years. He’s launched, run and sold his own online businesses and has written extensively about website marketing and best-practice. Jon is the best-selling author of fifteen books including Start an Online Business in easy steps, Get Into Bed With Google, Google Adwords That Work and Dominate Your Market With Twitter.