Practical and common sense advice on how to use communications to actually get the right message across to the correct audience
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We all communicate, every day, all of the time. So why can communications go so wrong in the workplace? Sometimes it is because the wrong methods are used at the wrong times, and sometimes it is because the communications process becomes too complicated and bogged down in corporate jargon.
Effective Communications in easy steps offers clarity in the world of corporate communications. There is no blue-sky, synergy-based, customer-centric thinking here; just informed, clear, practical and common sense advice on how to use communications to actually get the right message across to the correct audience.
Written by two communications experts, with over 25 years experience between them, the book will show you how to:
- Create a practical Communications Strategy that works
- Understand how, and why, to evaluate your strategy
- Build and maintain websites that keep delivering
- Unravel the mysteries of social media
- Explode the myths about communications at work
- Get your message across using the right channel to engage your audience.
Communications in the workplace should be a simple thing and, with Effective Communications in easy steps to guide you, it really can be.
About the authors
In addition to writing several best-selling In Easy Steps books, Nick Vandome has worked in internal and external communications for over 15 years. He has worked extensively in web design and publishing, for both intranets and external websites, and has developed best practice for over a decade. In Easy Steps guides by Nick include: A Parent’s Guide to the iPad, Digital SLR Photography, iMac, iPad for Seniors, Laptops, Laptops for Seniors, Mac OS, MacBooks and Photoshop Elements. Nick is also a content editor, a role that involves ensuring that communications are clear, concise and get the message across, in both an online medium and hard copy publications. His communications philosophy is ‘less is more’ and he strives to cut through corporate jargon and seek clarity in the workplace.
John McVey started his career in project management, where he was responsible for developing and implementing communications strategies for individual projects. From here, he moved into communications management where he has become an expert in strategy and also evaluating the effectiveness of communications strategies. John’s forte is knowing the objectives for different communications channels and he excels in assessing whether these channels are working properly or not. John has also worked closely in developing and implementing content management systems. This has given him a real insight into what works, and what doesn’t, in terms of managing large amounts of diverse information. It has also given him experience of working with web teams and video teams in developing websites, intranets and video content.
Both Nick and John are passionate about using communications for its true purpose — to give people the information they need to make their working lives more efficient and enjoyable.