By: Sean McManus
Publication Date: February 5th, 2014
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ebook (PDF) version also available
There are literally millions of websites on the Internet, but most are ugly and ineffective. So how do you create a site that looks good and makes money?
Web Design in easy steps, now in its sixth edition, reveals the key principles of good web design. It guides you through the process of creating a website, from planning to search engine promotion. Learn:
- The fundamentals of professional web page layout and create content that’ll get your message across.
- All about effective navigation to make your website easy to use so your visitors stay longer.
- The techniques to make your website attractive for all and ensure it works on different devices.
- Ecommerce and social media basics to open your online shop, and start marketing it!
Avoid creating another ineffective website on the net. Use Web Design in easy steps to create a successful site that looks good and achieves its purpose.
About the author
Sean McManus has been writing about business and technology for over ten years. He has written for magazines including Making Music, Melody Maker, Internet Magazine, Personal Computer World, Internet Works, Marketing Week, Start & Run Your Business, and Business 2.0. His books include Scratch Programming in easy steps and Cool Scratch Projects in easy steps.
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Please note: in Step 1 on page 120, the reference to page 103 should refer to page 101.
Reviews from Amazon readers:
5 stars An excellent book for all levels of need and expertise. Exceptionally clear and readable.
This book is superb. I am fairly highly computer literate (wholly self taught), but one area I have no experience hitherto is of web design. My needs are those as publicity officer for a small voluntary organisation. We have limited expertise and even more limited money available. This book has foreseen all the needs and pitfalls of entering this field, takes you gently onwards from first principles, and has enough content and detail to enable the novice to make a good job, with or without professional help. I have found it specially valuable in identifying the issues one has to be aware of, deal with, and decide upon BEFORE getting down to work. Too often, ‘a website’ can be blithely and simplistically seen as ‘the answer’ for an organisation struggling with promotion and publicity, and this book makes it clear that a website is NOT a panacea. Rule one: content comes first. Rule two: content comes first. Rule three: content comes first. Think this through, think about the needs of the readership, prepare your material, and then the website will (with a little help!) fall into place!
5 stars Top Notch
5 stars Great book to focus your attention on designing for a purpose
While this book series might suggest that this is the most basic of how to write HTML pages, it is much, much more than that. Instead, its an excellent 231pg book and how to design a GREAT website, with details about many essential aspects and brief summaries of how to do other, more advanced or exceptional aspects (e.g. how to ad a survey to your site).
The book doesn’t start with how to write HTML code. It starts with how to think about and to DESIGN a web site. To think about a web site as a tool, and thus what goal is to be address thru the use of that tool. As such it emphasizes planning user interaction & navigation, as well as what makes for good writing for the web.
It’s not a long nor an exhaustive book, and not a reference for coding. But it does one thing very well in my judgment. That is to guide its readers toward a well conceived, coherent understanding of their own purposes in having a web site, and to guide them in employing the tools of the web to effect those purposes.