Quite simply, it’s no longer possible to consider marketing without considering digital. Consumers are always connected – be it on their desktops, laptops, tablets or mobile devices. In fact, consumers are even “second screening” – i.e. engaging with their phone whilst watching TV or working on their laptop – which means if your brand isn’t part of the conversation or available across all devices immediately, it’s likely your product or service won’t even be considered and another more digitally aware company will enjoy growth at your expense.
If you’re a business owner intent on finding new customers and retaining the ones you have, no matter what product or service you provide, you will need to have a digital marketing strategy. Granted – there will be aspects you will utilize more than others but an awareness of what’s out there, and how it works, will make it much easier to decide which methods you should use to reach your potential customer base.
Digital marketing moves fast – every month there are new tools, platforms and apps being launched to help business owners achieve their goals.
Can I master digital?
Of course! By both understanding and approaching each aspect of digital in a structured way, and by using this book as your guide, you will be able to apply the same techniques to your own particular business and reap the rewards.
Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines and creating, printing and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe.
Digital Marketing for Businesses in easy steps looks at the underlying principles behind each of the key aspects of digital marketing, namely:
- Content marketing
- Social marketing
- Search marketing
- Customer journey
Then, of course, how to measure it all. It will help you to define what your goals are and provide a structured way for you to achieve them – whether that’s acquiring new leads, converting leads into customers, retaining the customers you already have, and creating brand champions (or even communities of advocates) who like your business and/or products so much, they feel compelled to tell others.
It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base, including:
- The fundamentals of digital marketing.
- Getting more from your website and getting your “digital house in order”.
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful content marketing strategy.
- How to use search engine marketing (SEM) and search engine optimization (SEO) to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
How does a book about digital marketing avoid becoming outdated? Simple. This book shows you the disciplines and mindset you need to employ to market your business successfully – the apps and platforms mentioned will change and improve over time, but the techniques and the fundamentals will remain pertinent, valid and effective.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you.
Digital marketing is now essential for businesses – don’t miss the trick!
By: Jon Smith
Available NOW in our online shop.
Also available from other book retailers including Amazon, Barnes & Noble, WHSmith, Google Play Books, and Apple Books.